From the plan to the test, two weeks to fulfill the transnational commitment-speed comes from professionalism, Worldia creates new growth points in performance!
With the increasingly sophisticated technology and rich experience accumulated over the years, Worldia cutting tool products continue to move towards a broader "stage", truly realizing the situation of "flowering inside and outside the wall". Each team is working hard and forge ahead, constantly exploring new markets, refreshing foreign customers' recognition of Chinese manufacturing, and deepening the industry's internal recognition of the Worldia brand.
Performance breakthrough, another milestone
At the beginning of the New Year in 2020, Beijing Worldia Diamond Tools Co., Ltd. (stock code: 688028, hereinafter referred to as "Worldia") received a good news from the international business department. "Group A") has established a long-term and stable supply partnership, and its many foundries are ranked in the forefront of the world. The establishment of this relationship has enabled Worldia to be listed as its preferred supplier, and it also marked another step forward for Worldia in the international market.
Starts from chance, comes from professional
This seemingly simple step, but behind it contains the ingenuity and perseverance of Worldia people. Zhou Mengchen, the person in charge of the online platform, regularly sorted out all inquiries. After screening, it was found that one of the customers (hereinafter referred to as "B dealer") was very important. After only a week or so after the initial allocation, the customer was allocated a second time.
In 2018, Wang Youjing, who had just joined the international business team recently, actively followed up and docked with new and old customers. His active and serious work performance also won this opportunity for herself. In accordance with the requirements of the department manager, based on the principle of newcomers first, dealer B was transferred to Wang Youjing.
With many years of experience living abroad, Wang Youjing, who is proficient in English, quickly established a closer cooperative relationship with the dealer through daily email and telephone communication. From March to July 2018, while processing the order, she constantly understood the new needs of dealer B and the feedback from end customers, and cooperated in providing sample tests. Both the test results and daily communication and services have been recognized by customers, which has established more trust between the two parties and laid a solid foundation for greater cooperation in the future. In September 2018, the Worldia North American team brought high-quality knives to Chicago, the United States. During the exhibition, they received the global total purchase of Group A, which was booked half a year in advance. Professional technical analysis and personalized solutions made the purchasing director very interested in Worldia tool products. He immediately contacted several of its factories and made an appointment to visit. Later, due to visa issues, he could not make an appointment, so he had to visit The plan was postponed.
Although I could not go as scheduled, the name of Worldia has gradually been discussed within Group A before the exhibition is over. At the same time, dealer B was keenly aware of the business opportunities and proactively contacted Wang Youjing, indicating that they are currently in a cooperative relationship with Group A and hope to become Worldia brand agents to jointly develop and maintain customers of this group. After in-depth discussion and weighing the pros and cons, our company decided to gradually enter the overseas headquarters of Group A by means of distribution.
Seize the opportunity and strive to do
After half a year of preliminary communication and preparation, at the end of the Mexico exhibition in March 2019, the Worldia team immediately launched a visit and a tour, in order to obtain as much information as possible about the working conditions in a limited time, at dealer B With the careful arrangement and accompaniment, in just 7 days, he continuously visited 22 factories under Group A without stopping.
In these factories, the annual "cost reduction and efficiency increase" is their common urgent need, and individual factories have to set up new automated production lines, whether it is conventional blades or special blades, all have proposed to solve the problem of chip breaking.
In order to provide timely feedback, the Worldia team went to the factory during the day to learn about the working conditions, processing workpieces, processing equipment, etc., and at night in the hotel to conduct data analysis on the collected information, organize technical seminars, propose corresponding solutions, and request our company to produce The sample knife is rushed online, and the follow-up test is provided. Continuous "battles" day and night are just to strive for any possible opportunity.
Twists and turns, regroup and fight again
After this tireless visit to the factory, Worldia has accumulated a lot of relevant information and proposed a variety of solutions for different working conditions, and is full of confidence in entering Group A. But the reality is not as smooth as imagined. The factories of Group A suddenly heard nothing from them, and it seemed that the response to Worldia's samples and solutions was mediocre. In a blink of an eye, it came to June 2019. Zhang Zongchao, Chairman of the Board of Supervisors of Wald and chief engineer of tool technology, attached great importance to the development of the terminal customer and decided to personally lead the team to visit Group A headquarters again.
Through communication and coordination with dealer B, the unwilling Worldia team restarted the journey. In order to accurately detect the specifications of the blades in the first time and avoid errors in domestic and foreign testing equipment and methods, Mr. Zhang specifically asked to carry weights. Ten kilograms of testing equipment went overseas together. In this regard, Mr. Zhang said: "Only by fully understanding and mastering the on-site working conditions can we accurately find out where the problem is and provide customers with more optimized solutions.
The visit came as scheduled. During the on-site communication, the head of production of Group A clearly raised three questions: 1. Can we provide sample testing in a short period of time, require a doubling of the service life, and solve the problem of chip breaking; 2. Whether to guarantee the production capacity and reliable delivery capacity; Third, whether the stability of the product can be guaranteed, and the stability of batch orders and samples are consistent.
Every question implies a rigid prejudice against "Made in China", doubts about the production capacity of Chinese companies, and distrust of the quality of Chinese products. These are the real reasons why Group A has not responded to Worldia for so long. Faced with all kinds of doubts, Worldia chose to face the difficulties and responded positively with practical actions.
After some thoughts, Mr. Zhang immediately gave a promise, from the preliminary plan to the final test, two weeks to complete, and to ensure the life, chip breaking and other requirements.
This commitment surprised all our personnel present. From the beginning of data analysis to the determination of the plan, a series of processes such as production and processing and quality inspection are required to ensure the quality of the finished product. In the end, it will have to go through nearly 10,000 kilometers of international transportation. Reach the customer site for testing. Just thinking about the whole process makes people sigh that this is almost an impossible task. Wang Youjing, who was in charge of translation, was extremely nervous, and repeatedly confirmed to Mr. Zhang that he did not dare to easily report the time to the other person in charge of production. At this time, Mr. Zhang did not hesitate at all, his eyes were full of determination, as if he had issued a "military order", he would not return if he did not break Loulan. When the foreigners on the scene heard "Two Weeks", they were all shocked, and they wrote the "Gentleman's Pact" on the display board, waiting for the day when the promise was fulfilled.
Teamwork Starry Night
In order to reach an agreement, the entire Worldia team started a high-intensity work mode. Continuously communicate with the production technicians at the headquarters of Group A, analyze various processing parameters such as equipment and procedures, and quickly match new plans. According to the on-site working conditions, two sets of plans and six blades are finally formulated to select the best Products that satisfy customers. Following Mr. Zhang’s order, the entire domestic production, R&D, and sales departments responded quickly and cooperated 24 hours a day, drawing out drawings and placing orders overnight. In this race against time, Wald's domestic and foreign teams are faced with numerous problems. The production technicians of Group A raised many difficult questions in terms of the shape, material, and cutting edge of the tool. For each problem, the Wald team directly communicated with the front-line workers. From the operation details to the tool usage, they determined one by one, and continued Discuss product research and development plans with B distributors and production technicians of Group A. The reluctance to work day and night surprised all foreign personnel.
During this period, the five-axis processing equipment of Worldia’s domestic Hebei factory was moved to the Jiaxing factory in Zhejiang province. The factory could only perform preliminary processing at the factory and then transferred to the Jiaxing base for final production. There was a typhoon in the southern part of the country. , Logistics and express delivery were suspended, and unexpected weather conditions cast a shadow over the completion of the entire plan. At this moment, every Worldia person in it is more clearly aware that this is not only a test of Group A's ability to deliver on Worldia's promises, but also another recognition of foreign global brands of Chinese manufacturing. In order to buy time, we do not hesitate to use the "human flesh express" method, and the semi-finished products after the preliminary processing are carried by the specialized production personnel, and the high-speed rail goes to Jiaxing overnight to complete the subsequent processing.
After the united efforts of everyone, the production and shipment were finally completed in one week, and the sample knife was sent to the headquarters of Group A as scheduled in the second week. The foreign personnel who received the sample knife also found it incredible and lamented the magical speed of Worldia. But this is only the promised time, everything depends on the final test results.
At this time, the Worldia team abroad has been stationed in the factory for more than 20 days, fighting for many days, and with the progress of the test, the uneasy hearts have been unable to calm down. A few days later, the staff was exhausted physically and mentally, but they could not get any test results for a long time. The idea of retiring and returning home as soon as possible came to mind. However, Mr. Zhang is as firm as ever, asking everyone to wait patiently for the test results and never leave empty-handed.
"Without a bit of cold, how can the plum blossom smell fragrant", I finally waited until the day when the test results were announced. The test results excited everyone. The life of Worldia cutting tools has been more than doubled, and the chip breaking effect is stable. Sex has been significantly improved and improved. The previous promises were fully fulfilled. Every member of the team was relieved and smiled with joy. The head of production at the headquarters of Group A also deliberately stepped forward and gave a thumbs up to Mr. Zhang; during the test, the operators of the production line also expressed that they liked Worldia products with high stability, and they were even unwilling to replace the original tools. product. At this moment, Worldia really passed this test. With its excellent performance such as long life and high stability, faster response speed and personalized customized solutions than other world-class enterprises, Worldia is fighting fiercely with other international tool brands. Stand out from the crowd. This not only makes Worldia take a small step towards a world-renowned brand, but also breaks the inherent impression of "Made in China" by foreign companies.
Through the one-month stay in the factory, the three parties have gradually deepened the exchanges and run-in, and proceeded step by step in an orderly manner, without missing any details, and harmoniously cooperated with each other. Worldia has won the trust of customers with its real strength. Behind the achievement of the goal is Worldia's unity and cooperation, the flexible use of various mechanisms, the Worldia team's excellence and perseverance work spirit, and the Worldia people's tireless and tireless work attitude. Let foreign customers feel the vitality and rich creativity radiated by Chinese companies, and give "Made in China" another name.
Achievement and ambition
Today, Worldia has formed a stable batch supply to the headquarters of Group A. Both the supply capacity and the stability of batch products have been recognized by customers. Taking this opportunity, Worldia has also strengthened its cooperation with international companies, gradually promoting its cutting tool products to other large-scale production and processing manufacturers, successfully solving processing problems and breaking the long-term monopoly of other international cutting tool brands.
Worldia uses the hard work and diligence of the Chinese people to win every opportunity. Even the dealer B, who has been tested together, is deeply affected. It has gradually changed its inherent "Western work model" and more actively communicates with end customers to strive for Order. With the trust and affirmation of Wald, dealer B joked: The combination of its own service and Wald products can be "one of the best in the world." 2020 is a special year, we are all moving forward in constant change. State-owned epidemics, with the help of the whole country, starting from leveling the ground, building "anti-epidemic" hospitals in one week; opening up the market, focusing on Worldia's elite, starting from the preliminary plan, completing thousands of miles of cross-border testing in two weeks, almost crazy persistence, absolutely China speed! No matter how changeable the future is, Worldia will uphold the spirit of diligence and continuous innovation, create world-class products with ingenuity and professional strength, help the development of the tool industry and improve the quality of the world.